About Us


Core Values (ELITE)

Excellence: Raising the bar of excellence through customer support and service Delivery.
Loyalty: Earning Customer and Employee loyalty through excellence and integrity.
Integrity: Our words and actions spell uncompromised integrity.
Trust: Trust is a way of business for us.
Efficiency: We set the standards for efficiency in terms of return on investment of time, effort, and cost.

About Us

URS KAR was established in the year 1989 by Mr. Kantharaj Urs, an entrepreneur who has created a benchmark in the automobile industry with his innovative learning and smart working. He has carved a niche for himself in the automobile industry for over 25 years.

Starting his career at an early age of 16 by helping his father in Automobile service centre, after the successful stint with a service centre at Lakshmipuram Mysore, his quest for success and service excellence has prompted him to venture in to automobile dealership.

In the year 1997 URS KAR was awarded with Daewoo Cars Dealership. Later in the year 2003 it switched over to TATA Motors Passenger Car Dealership which is known for its service excellence and wide product portfolio which caters to all market segments. In taking forward the legacy URSKAR took FIAT dealership in the year 2009. Since FIAT started its own operations in India URS KAR opened an exclusive 3S facility at Hinkal Mysore.

URS KAR has a state of the art showroom with 10,000 sq ft multi storied display area. Two workshops with 50 service bays and a separate body repair and paint facility which is biggest in Mysore with 16,500 sq ft built up area equipped with latest tools & technology and is one stop shop for all customer needs.

URS KAR celebrated its silver jubilee on 19th jan 2014.

URS KAR has a great team of professionals who are all dedicated and committed to give the customers a world class sales and service experience.

URS KAR has been awarded many awards in the last decade for excellence in sales and service.

Headquartered in Mysore, URS KAR operates in four Districts viz., Mysore, Mandya, Chamarajnagar and Kodagu. To ensure that customers get better service, URS KAR has opened a 3S facility in Mandya and Chamarajnagar. Also there are two sales outlets in Mercara and Gonikoppa.

URS KAR also has HERO MOTO CORP dealership in the name and style Dyuthi Motors which was started in the year 2003, serving more than 80,000 customers.


  • Very patient and friendly sales team.

    - Kiran, Mysuru
  • The best service center. Their team has very good knowledge about the product.

    - Arun Kumar, Mysuru
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